Tickets for Super Bowl LVIII are selling at – by far – the highest average price of any game in history, according to data provided by the Ticket Network exchange.
With days to go before the Kansas City Chiefs and San Francisco 49ers take the field at Allegiant Stadium in Las Vegas, consumers are paying an average of $9,476 per ticket on the resale marketplace. It’s the most in history, and second place isn’t even close. Super Bowl LV, taking place with attendance restrictions due to the COVID-19 pandemic and a literal home team (Tampa Bay) at their own stadium, saw an average paid price of $6,966. This year’s big game is coming in at an average around 36% higher.
Historical data of average Super Bowl ticket prices paid across the Ticket Network exchange show a steady and sharp increase over the past 15 years. For Super Bowl XLIV in 2010, consumers paid an average price of $1,708 on the resale marketplace to see New Orleans vs. Indianapolis. Average prices crossed a $4,000 for the first time with Super Bowl LII – Philadelphia vs. New England in 2018. The COVID-era high of Super Bowl LV was followed by two years of slight decline in average price paid for LVI and LVII tickets, but LVIII has set the trend rocketing in the other direction again.
“We’ve really not seen anything like this,” says spokesperson Sean Burns of the surging prices being paid for Super Bowl LVIII tickets. “We have seen the average prices people pay for the Super Bowl rise significantly in the last decade, but these numbers blow that trend out of the water. The combination of the location, teams, and how much the NFL has set the market with its control of the ticket supply has really put the squeeze on fans’ wallets this year.”